Apple removes iPhone covers from store

Thursday, August 12, 2010

Apple has pulled screen protectors from their stores, arguing that the iPhone and iPad should be tough enough without them.

iLounge noticed empty shelves in the Apple shop this morning as Cupertino pulled listings for screen protectors, on the grounds that the availability of scratch-resistant plastic covers undermines confidence in reliability of the unprotected hardware.

Companies making such products have apparently been in talks with Apple for a while, unsurprising given that screen protectors are the number-one iPhone accessory. But Apple has decided that all screen-adhering films will be delisted even if the stated function is glare reduction or mirroring rather than protection – Apple brooks no suggestion that its screens aren’t perfect.

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