Good Medicine From the Mystery Tablet

Monday, November 2, 2009

Apple is trying to get Australian media companies to provide content for its supposed iTablet.

Bill Keller, executive editor at The New York Times, appeared to hint at a staff meeting that the paper is developing content for an upcoming Apple tablet.

"We need to figure out the right journalistic product to deliver to mobile platforms and devices," he said. "I'm hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that." A video of his speech was posted in the Nieman Journalism Lab blog.

Apple, for its part, has publicly divulged zero details on what features such a tablet might offer, or even whether the company really is developing one. Even so, expectations for a tablet have been running high for months, and the gadget blog Gizmodo published a description of such a product in August based on an anonymous source who claimed to have inside info on the device. The Apple tablet looks like a large iPhone and will have a 10-inch screen, according to the article. It will come in two editions, one with a webcam and the other for educational use. The price would be between $700 and $900.

That pricing may be a bit steep for non-Mac fans. An online survey of 753 consumers on Apple tablet pricing commissioned by online consumer electronics shopping site Retrevo found that 64 percent of PC users and 32 percent of Mac users wanted to pay less than $600 for an Apple tablet.

The survey found 16 percent of PC users and 27 percent of Mac users would pay between $600 and $800 for an iTablet. More than twice as many Mac users as PC users -- 41 percent compared to 20 percent -- would pay more than $800.

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