Apple Removes 1000 Molinker iPhone Apps for Alleged Astroturfing of Fake Reviews

Monday, January 4, 2010

NightCam Pro1

Apple, on orders from Senior VP of Marketing Phil Schiller, has removed all 1000 Molinker-developed iPhone apps from the App Store for allegedly astroturfing the iTunes review system with fake 5-star reviews. Says iPhone camera and video site, iPhoneography, which reprinted an email from a friend named SCW, and jointly followed up with Apple:
Please investigate for I have just looked at 44 of the reviewers who posted reviews for this Molinker Inc app “NightCam Pro” & EVERY Review except 2 of the 44+ are ALL FAKE 5 ★★★★★ reviews. (on my iPhone I could view more reviews but on my computeronly 35 were visible & of the 35 visible 34 ARE fake). If you investigate ALL have ONLY reviewed ONLY Molinker apps. A little odd that 42 of 44 US reviews are poorly written & that all users have only written reviews for either All Molinker photography apps (giving 5 star reviews to 6-7 Molinker apps ONLY no other apps by any other developer) or the same 2 apps. 10 Reviewers who only reviewed NightCam Pro & ColorMagic (5 Stars), 24+ Reviewers have ONLY written reviews for 6-7 other Molinker photography apps (5 Stars) & 1-2 are real Reviews giving a 1 Star review
Schiller’s response:
“Yes, this developer’s apps have been removed from the App Store and their ratings no longer appear either.”
So, was this one of the rare positive uses of Apple’s rejection hammer? Any negatives that could come from it?

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