While the Nook does have some color screen functionality, it's unclear whether it will be enough to engage users that are already seeing bright shades on their iPhones or iPod touches. Those devices are also a part of the e-reader competitive landcape, not just Amazon's and Sony's products, Krishna said.
"They're not only fighting for consumers against the Kindle and other e-readers, they're fighting for dollars that people have saved up for various other consumer electronics items, including gaming consoles and portable media players," Krishna explained. "It will be interesting to see how these companies will market these devices, because it's been an older demographic of late" that's been buying e-readers, he added.
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