Abhi-Ash bag 25crore soap endorsement

Aishwarya Rai and Abhishek Bachchan are doing some first timer things this year, first they gave an exclusive interview to Oprah together for the first time and now they have signed a soap endorsement deal together and will be seen together in an advertisement for the first time.
Apparently the supposedly most famous couple on the planet (wonder which one!) are being paid a whooping Rs.25 crore for starring the advertisement.

A source says, “The endorsement market is booming right now. Also, it will be the first time that Abhishek and the Bachchan bahu will be seen together in a commercial. The couple had been in talks for a long time with the ad filmmakers, who were extremely keen to get the two together. They finally agreed to be part of the ad last week.”